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The Secrets of Strategic Management:: The Ansoffian Approach, by Igor H.Ansoff
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During the first half of the 20th century most American managers were trained to believe that simple solutions to business problems were the successful solutions, and that complex solutions were suspect. This conviction worked very well during the first half of the 20th century when the prescription for success was: 'make it as simple as possible'. This prescription will become dangerous during the turbulent 21st century when simple responses are guaranteed to fail. This book is written on a prescription for success offered by the renowned physicist Albert Einstein. Translated into managerial language this prescription states: MAKE THE ORGANIZATION'S RESPONSE TO THE ENVIRONMENT AS SIMPLE AS POSSIBLE, BUT NOT SIMPLER. Since the business environment of the 21st century is very complex, the readers should be prepared to cope with substantial complexity. This book offers the behind the scenes ways to cope with this complexity.
- Sales Rank: #977473 in Books
- Published on: 2006-02-23
- Released on: 2006-02-23
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .44" w x 6.00" l, .58 pounds
- Binding: Paperback
- 192 pages
Most helpful customer reviews
2 of 3 people found the following review helpful.
Strategic Management Prescriptions That Produces Successes
By Golden Apple
The market seems flooded with book on strategic management that promise that if you follow the author's methods your firm will be profitable. How does one know if any of these approaches in fact work? This concisely written, easy to read volume
presents its prescription and then discusses what has happened when firms actually follow the suggested approaches. The book contains examples from over 1500 organizations worldwide that have used the Strategic Success Formula. The time fame for this validation is over 20 years. A good practical read.
0 of 2 people found the following review helpful.
Awesome product
By Jose Javier Ramirez
Interesting book about Ansoffian approach to strategic managements for firms facing turbulent environments.
0 of 0 people found the following review helpful.
Four Stars
By George J. Friberg
Ansoff is solid but this is not quie "Ansoffian"
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