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2D: Visual Basics For Designers (Design Concepts), by Robin Landa, Rose Gonnella, Steven Brower
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2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.
- Sales Rank: #693437 in Books
- Brand: Brand: Cengage Learning
- Published on: 2006-09-18
- Original language: English
- Number of items: 1
- Dimensions: 10.75" h x 8.75" w x .50" l, 2.06 pounds
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
Review
Part 1: Elements. Format. Line. Shape. Color. Texture & Pattern. Typography. Part 2: Principles of Composition. Balance. Visual Hierarchy. Rhythm. Unity. Part 3: Illusion - Space and Movement. Perspective, Proportion and Scale. The Illusion of Three Dimensional Space. The Illusion of Movement.
About the Author
Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).
Rose Gonnella is currently a twenty-five year experienced professor in the Visual Communications Program of the Department of Design at Kean University in New Jersey. She teaches courses in design theory, studio skills and computer technology and has also developed the school's web design curriculum. She currently serves on the executive board of the Art Directors Club of New Jersey (ADCNJ) and as the Director of the Kean University/ADCNJ "Thinking Creatively" design conference. Ms. Gonnella is an educator, artist, designer and writer who has been awarded membership in two scholarly academic organizations, the Phi Beta Kappa National Honor Society in 1980 and the Phi Kappa Phi National Honor Society in 2001. She has received grants from the Mid-America Arts Alliance International Residency Project, the Mid-Atlantic Residency Grant Project and the New Jersey State Council on the Arts Fellowship. She has also received several awards from Kean University, including the Presidential Award for Distinguished Research/Creative Work, the Computers in Curriculum Released Time Award, the Alumni Association Grant and the Faculty-Student Research Award. Ms. Gonnella is a practicing artist and designer who has exhibited both nationally and internationally for fifteen years. Her drawings are included in the permanent collections of the Smithsonian National Museum of American Art in Washington, D.C., the Museum of Art and Archaeology in Columbia, Missouri and other public and private collections. Her design work primarily revolves around Kean University's intellectual journal, the Kean Review, for which she is the Creative Director. Ms. Gonnella is also the author and co-author of several books and has written many magazine articles on creativity, art and architecture for several national publications. In addition, Ms. Gonella has written over two hundred and fifty articles on art, design and architecture for two newspapers in Nantucket, Massachusetts.
Now in his own design studio, Steven Brower most recently was the creative director for Print magazine. He is the recipient of numerous national and international awards and his work is in the permanent collection of Cooper-Hewitt National Design Museum, Smithsonian Institute. He is on the faculty of the School of Visual Arts, Marywood University, and Kean University.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Covers the basics
By kstars
I took a digital imaging class that involved reading this cook, and writing critiques on works, using the elements and principles of design as outlined in the book. That book got dogeared! The class involved some concepts of Art that I hadn't been exposed to, due to not being educated in the fine Arts. This book filled in many gaps.
3 of 3 people found the following review helpful.
Fantastic Book
By W. Stohs
This book is great. I underline and highlight in it constantly. It has great examples that reinforce the text and is easy to read and understand. I am a beginning designer and this book really helped me out. I know that I will refer back to it often because design principles are timeless.
2 of 2 people found the following review helpful.
Good book
By foblis
This book is graphic, simple and easy to read. If you want to know more about the science behind visual design, you'll enjoy this.
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